Privacy Policy
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Effective Date: 27 January 2026
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Blush and Bloom Florals we respects your privacy and is committed to protecting the personal data you share with us. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website www.blushandbloomflorals.co.uk or our services.
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1. Data We Collect
We collect personal data when you interact with our website or services, including:
Contact forms: Your name, email address, telephone number, and wedding details
Shop/Payments: Your name, billing and delivery addresses, and payment information via PayPal
Automatically collected information: Technical information such as your IP address, browser type, and website usage may be collected via cookies or analytics
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2. How We Use Your Data
We use your personal data for the following purposes:
To respond to your inquiries and provide our services
To process orders and payments
To communicate with you about your booking or order
To improve our website and services
To understand website traffic and user behavior via cookies and analytics
We do not share your personal data with third parties, except as required by law (e.g., for legal obligations or fraud prevention).
3. Legal Basis for Processing
Under UK GDPR, we rely on the following legal grounds to process your data:
Contract: Processing necessary to fulfil our contractual obligations to you (e.g., processing orders, booking services)
Consent: Where you have explicitly agreed to certain communications or marketing
Legitimate interests: For improving our services and website functionality, provided it does not override your privacy rights
4. Cookies and Analytics
We use cookies and similar technologies to enhance your experience on our website. These may include:
Necessary cookies: Required for basic website functionality
Analytics cookies: To understand how visitors interact with our site and improve performance
You can manage or disable cookies in your browser settings. Please note that disabling certain cookies may affect the functionality of the website.
5. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected. Unless otherwise required by law, we will retain and use information as necessary to:
Comply with our legal obligations
Resolve disputes
Enforce our agreements
In practice:
Contact form submissions and general correspondence: Up to 3 years after your inquiry or event date
Invoice and payment data: Kept for a minimum of six years, as required by UK law
After this period, your data will be securely deleted or anonymized.
6. Your Rights
Under UK GDPR, you have the right to:
Access the personal data we hold about you
Correct any inaccurate or incomplete data
Request deletion of your data where applicable
Object to certain processing of your data
Request restriction of processing
Withdraw consent at any time (for data processing based on consent)
To exercise your rights, please contact us at: [your contact email].
7. Data Security
We take appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or disclosure. Only authorized personnel have access to your information.
8. Third-Party Services
We may use third-party services such as PayPal to process payments. These providers have their own privacy policies and handle your payment information securely. We do not share your personal data with other third parties.
9. Changes to This Privacy Policy
We may update this policy from time to time. The latest version will always be available on our website with the effective date updated.
10. Contact Us
If you have any questions or concerns about your personal data, please contact:
Blush and Bloom Florals
Email: info@blushandbloomflorals.co.uk
Phone: 07713576834